Social media is a powerful tool.
Venue managers can use it to engage their fans and stir up some hype during important events.
But, what happens when someone complains?
You might have broken cup holders throughout your venue…and the only way for guests to report this issue to your staff is through Twitter, Facebook or Instagram?
Is that the type of branding you want? Is that how you’d like the world to see your venue?
Mind you, that’s only a few cup holders…
We understand the culture of connectivity venue managers and, in some cases, team owners strive to employ.
But the new trend of believing it’s OK to utilize social media as the channel for this type of communication just isn’t efficient – or logical.